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International Brand Valuation Manual : A Complete Overview and Analysis of Brand Valuation Techniques, and Methodologies and Their Applications (Record no. 31851)

MARC details
000 -LEADER
fixed length control field 00725nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131226s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470745816
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Salinas, Gabriela
245 ## - TITLE STATEMENT
Title International Brand Valuation Manual : A Complete Overview and Analysis of Brand Valuation Techniques, and Methodologies and Their Applications
245 ## - TITLE STATEMENT
Statement of responsibility, etc Salinas, Gabriela
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc John Wiley & Sons, Ltd.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business & Economics
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified Click here to access the e-Book
Uniform Resource Identifier <a href="http://site.ebrary.com/lib/karachi/docDetail.action?docID=10500915">http://site.ebrary.com/lib/karachi/docDetail.action?docID=10500915</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type e-Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Date last seen Price effective from Koha item type
        ICCBS Digital Library ICCBS Digital Library 26/12/2013   26/12/2013 26/12/2013 e-Book