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International Brand Valuation Manual : A Complete Overview and Analysis of Brand Valuation Techniques, and Methodologies and Their Applications

Salinas, Gabriela

International Brand Valuation Manual : A Complete Overview and Analysis of Brand Valuation Techniques, and Methodologies and Their Applications Salinas, Gabriela - John Wiley & Sons, Ltd. 2011 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan

ISBN: 9780470745816

Subjects--Topical Terms:
Business & Economics

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International Brand Valuation Manual : A Complete Overview and Analysis of Brand Valuation Techniques, and Methodologies and Their Applications